The Struckers took their collective competitiveness to the racetrack for some go kart insanity that won’t soon be forgotten. Then again, that might be because of the grease and oil stains on our clothes.
The Struckers took their collective competitiveness to the racetrack for some go kart insanity that won’t soon be forgotten. Then again, that might be because of the grease and oil stains on our clothes.
The Oregonian gave props to Struck’s Portland studs today in this article that highlights the “bevy of creative talent” that graces Portland’s ad agencies, and how expansion to P-town is paying off for several shops. Struck’s Portland office opened its doors in October, and has since come full circle playing a crucial role in executing our latest sites for Old Spice, GM , and MINI, among others.
Apparently, the article has prompted some Portland residents to call the studio and thank them just for being around… We would like to take this opportunity to one-up those Oregonians, not with a gratuitous phone call, but rather a love letter:
PDX,
We love you. You complete us.
XOXO,
SLC
(and we mean it…)
It’s been a long-time Struck dream to do some design and advertising for MINI. And we recently launched the fruits of our labors: the MINI Carfun Footprint Calculator. “What is a Carfun Footprint?” you might ask… Well, it’s a unit of measurement that pits your car’s fun factor against its environmental impact. This is an actual quantitative number calculated by a combination of legitimate sources. And once the facts were in, guess which car came out on top? Yep, the MINI Cooper Hardtop has the ultimate combo of fun + green on the road today!
BSSP developed a killer concept and Struck was responsible for the final design, 3D, motion graphics and development of the Flash app itself. We’re so stoked on the killer 3D, texturing and motion that the team cranked out. The most amazing thing about this Flash app is that the entire experience is developed to be delivered through a massive rich-media banner buy. To our knowledge, this is one of the most complete online experiences ever delivered through a banner.
Prior to design and development, we motored on over to MINI of Murray to shoot a brand new Hot Chocolate Clubman S. We gathered textures and reference shots for the 3D work we’d be throwing down.
One of the reference shots we used to help with the shape of the final design:
We recently launched our GM Used Car Ambush site with Mullen and its getting quite a bit of attention. So, we figured it would be a good idea to give everyone a peek into how much work it took to put a site like this together. What you’re not going to see in this little Behind the Scenes post is our development team with singed retinas at 3 in the morning or Jon wielding a cutting torch instead of hucking at Snowbird on a Saturday morning. Definitely not FCC approved. Or GM Certified for that matter. Seriously, it was some very committed work on our end and some true collaboration with Mullen. We’re all really proud of it.
Regardless of the current decline of the auto industry (especially the Big 3) and the eventual move to a more sustainable fuel source, this site has some very cool details and we’re doing some things here in Flash that are completely unique. Thats how we roll…
Get in the van…the scary black van…

Certified Used Vehicle Information

Brian gets familiar with the lapel cam

The director Adam Reed and his crew

A totally different kind of scary van

Initial sketch of the van interior

Give Jon Minori a big warm welcome everybody…

Our monthly company meeting may be a little hard to hear (Portland uses iChat to connect to Salt Lake) but no one can deny that it is entertaining.


Turns out the awesome Botticelli packaging the design team worked up is featured on thedieline.com. Check it out and be sure to tell the dudes (and dudettes) in the back to keep up the good work!

So my bud, known only by the moniker “Baltz”, sent me this photo and simply asked “Blog it yo!” Well my technologically awkward friend, your loss is my gain. Since I have no idea what this photo is – in any regard – I’ll just make it up.
I’m not sure how, but Baltz woke up in the Caribbean, because he sure as hell wasn’t at work last week. I think he had a vacation coming, but who knows. Anyhow, I heard from a police report that he stole this kid from a local swap meet and decided to go fishing. They apparently caught these fish, which was great because there was no way he would buy this kid any food. I heard from a friend that the look on this kid’s face was because about ten seconds before this photo was taken, the barracuda bit him pretty hard.
Baltz: “I already set the timer”
Kid: “but Mr., I’m bleeding”
Baltz: “… you had better not ruin my shot”
Kid: “Sorry Mr.”
so…how to explain this image…(ahem), well, we just finished up a site with Wieden+Kennedy and Old Spice. we were fortunate enough to hang out on the set as the professionals from Stan Winston (Terminator, Jurassic Park, Aliens) brought the idea to life. you see, this new product from OS is two things…a centaur is two things…ok, ok, you know where this is going. take a look at some of the other bottom halves on the site. it’s kind of funny.
huge collaboration with Digital Domain, Kamp Grizzly and w+k to make this site happen. good stuff.
I don’t know if it’s the helmets, the dirt on our faces, or the pile of bikes littered about as if we tossed them with so much reckless abandon—but this crew of Struckers (and our gracious Deer Valley hosts) looks like the roughest crew in town.
Truth told, we rarely strayed from the intermediate trails and the biggest challenge of the day was finishing off the ridiculously scrumptious desserts at the Royal Street Café (you’ve gotta try the Ice Cream Sandwich… you’ve just gotta). Anyway… massive thanks and much love to our comrades at DVR for hooking up the most radical morning of the summer.
If you’re curious how the Struckers are dealing with high gas prices—let’s just say the aisle space seems to get more and more cramped. Here’s a shot of just few of the rides that the Struckers pedal on into the studio on a regular basis.
And yes, we do have our share of fixies.